First Month
Initial Analysis and Developing the Strategy
- Analyzing the competitor’s websites and their traffic sources.
- Finalizing the suitable method for the brand with respect to Local SEO, National SEO, or International SEO, Ecomm.
- Developing the In-Depth SEO Strategy (Technical, On-Page, Off-Page, Other Inbound Marketing Strats when possible).
Verifying Domain and Security (SSL + Cloudflare).
It does not include Keyword Research yet.
Performing detailed Technical Audit, applying changes and fixes.
The time which goes into fixes depends upon the number of errors.
- SILO Structure Audit, Strategize and Fix
[Internal Links Structure (Orphan URLs, Crawl depth, Category structure, Tag structure, Breadcrumbs, etc) and Permalinks Structure] - Setup Tracking Codes with Website (GSC, GA, GTM, BWT, YWT)
- Google My Business Setup and Optimize
[Adding all the Information to a GMB Listing, Adding (2) Posts in GMB (500-700 words each)] - Google Merchant Centre (if applied – As per the brand)
- Structured Data/Schema Markup
- Sitemaps
- Robots.txt
- Speed Optimization
(Work not related to coding. Installation and configuration: Cloudflare as CDN, Image Optimization, Automatic Code Minification using WP Rocket. Other necessary optimizations which can help improve Google Core Web Vitals score, AMP if necessary) - Heatmaps + Exit-Intent Popup Setup
- Fixing 404 Errors and Redirections
Performing Initial Off-Page Audit and Fixing Issues
- DA, PA, TF, CF (Info Gathering)
- Spam Score Check and Removal
- Existing Backlinks (Info Gathering)
- Web 2.0 Check and Creation (Minimum 5)
Performing the On-Page Audit and applying fixes
- DMCA Registration, Plagiarism Check
- Updating/Upgrading Previous Content
- Table of Contents
- Internal Linking
- External Linking
- Optimizing Meta Titles and Descriptions
- Only High-Quality Images with Alt Text
- Tags and other On-Page Content Optimization
Keywords Research
The more research, the better the results.
It is absolutely fine if one spends huge time on Keyword Research which is the base and which is referred more to as treasure hunting too.
Content Planning for Shortlisted Focus and LSI Keywords (For Up To 25 Keywords)
Here, we take one keyword at a time, then check out the top 10 SERP and analyze the given terms below, take out an average number for each metric and accordingly create the content with those metrics as the minimum criteria for our content.
Metrics:
- Content Length for that Keyword
- Headline structure w.r.t keyword
- Materials to reduce bounce rate and increase screen time
(Number of Videos (if any), Number of Infographics, GIFs, High-Quality Images) - H1, H2, H3 Tags and keywords in it.
- Total number of Internal Links
- Total Number of External Links
- Usage of Bold and Italics
- Tags
- Meta Title and Meta Description of that article for that focus keyword.
In the case of big websites with web pages of more than 150-300 or if abundant errors and optimizations are found on the website, it might take more time to achieve the goals targetted in the First Month or might even not take more time.
Second Month
Creating High-Quality Content – 20
20 High Pieces of Quality Content (1200-2000 words each).
Includes all metrics mentioned in Content Planning.
Optimising and Fixing all the Technical or Google Search Console errors
Optimizing previous content and Updating Content it on Weekly Basis
Content Planning for Up To 25 Keywords with all the necessary metrics defined.
Updating Google My Business
Create 1-2 small GMB Post
Third Month
Creating High-Quality Content – 20
20 High Pieces of Quality Content (1200-2000 words each).
Includes all metrics mentioned in Content Planning.
Optimising and Fixing all the Technical or Google Search Console errors
Optimizing previous content and Updating Content it on Weekly Basis
Activate all Web 2.0 and start acquiring link juice for all webpages from Stack SEO
Content Planning for Up To 25 Keywords with all the necessary metrics defined.
Updating Google My Business
Create 1-2 small GMB Post
Fourth Month
Creating High-Quality Content – 20
20 High Pieces of Quality Content (1200-2000 words each).
Includes all metrics mentioned in Content Planning.
Optimising and Fixing all the Technical or Google Search Console errors
Start Analyzing Heatmaps, Statistics, SERPs, and Revamp Strategy if needed.
Optimizing previous content and Updating Content it on Weekly Basis
Engage more on Web 2.0 and nurture Stack SEO sites.
Starting to Guest Post
Building 2 Do-follow Backlinks from Guest Post on the relevant site.
Content Planning for Up To 25 Keywords with all the necessary metrics defined.
Updating Google My Business
Create 1-2 small GMB Post
Fifth Month
Creating High-Quality Content – 20
20 High Pieces of Quality Content (1200-2000 words each).
Includes all metrics mentioned in Content Planning.
Optimising and Fixing all the Technical or Google Search Console errors
Analyzing Heatmaps, Statistics, SERPs, and Revamp Strategy if needed.
Optimizing and Updating all previous Content accordingly on Weekly Basis
Engage more on Web 2.0 and nurture Stack SEO sites.
Content Planning for Up To 25 Keywords with all the necessary metrics defined.
Updating Google My Business
Create 1-2 small GMB Post
Sixth Month
Starting to focus more on building authority as well (Off-Page) SEO.
Creating 20 No-Follow Links
Creating 10-15 Do-follow Links
Optimising and Fixing all the Technical or Google Search Console errors
Creating High-Quality Content – 15
15 High Pieces of Quality Content (1200-2000 words each).
Includes all metrics mentioned in Content Planning.
Analyzing Heatmaps, Statistics/Analytics, SERPs, and Revamp Strategy if needed.
Optimizing and Updating all previous Content accordingly on Weekly Basis
Engaging more on Web 2.0 and nurturing Stack SEO sites.
Content Planning and Strategy Verification.
Also, analyzing and creating an inbound backlinks strategy (if possible).
Updating Google My Business
Create 1-2 small GMB Post